What does an ice cream soda have to do with
Not a whole lot on the surface, but when you look
at what goes into true success it makes perfect
sense. Think about it... If you're going to drink
an ice cream soda, you need a glass and a straw.
It's just not as much fun having one without the
other. Success is the same way.
Imagine you have a root beer float, but you have
to drink it from the glass and every time you go
to take a sip, you get foam all over your face.
That may be fun to some people, but to others, the
foam is like sloppy success. On the other hand, if
you have the glass and the straw, it's just
better. You can drink all you want without getting
So, let's use the "Ice Cream Soda Evaluator" on a
few basic principles of success: Purpose and
PURPOSE - Why are you pursuing success? If you
don't know, then before you do anything else, you
need to determine what your ultimate goal is.
Action without a plan is aimlessness. Why are you
doing what you're doing? If you're doing great
things, but feeling overwhelmed or unclear, you're
probably not feeling successful. And, you can't
bring the great things you're doing together to
make an impact, if you have no purpose. Purpose is
like the glue that holds all of your efforts
Ice Cream Soda Evaluation: Soda without the straw.
SATISFACTION - If you don't enjoy your success,
it's not success at all. This factor really
resonates with me because of my time as a sales &
marketing director in the hotel industry. I was
very good at my job, and when I left I was the
highest paid director in my company at $65,000.
Not really a lot of money, but in that industry, I
was doing pretty well. I enjoyed the work itself,
but the pressure, lack of control over my time,
politics, horrible bosses, and my own inner-
knowing that I was out of alignment with my
purpose made it all pretty meaningless for me. I
worked my behind off... sometimes for up to 16
hours a day - and for what? I was sick, tired,
irritable, frustrated, and depressed - and I felt
anything but successful. Regardless of what others
think when they look at your situation, if you're
not enjoying it, it's not success.
Ice Cream Soda Evaluation: Straw without the soda.
Bottom line - success is not success without
purpose and satisfaction. Make sure that once you
get your ice cream soda, you have a straw to drink